Lakefield Veterinary Group is a veterinary acquisition group that purchases existing hospitals, as well as partners with new clinics. From logo creation to rebrands, a major focus was capturing the hospital team's culture and clinic vibe within their designs.
Lakefield Veterinary Group
A family-owned, veterinary hospital acquisition company
Print Design, Advertising Design
Create the foundation for each hospital's brand identity
Puget Sound Veterinary Specialists, located in Port Orchard, WA, is proud of what they do and where they're located. The veterinary hospital wanted to showcase it's unique location in its new brand identity. Incorporating Washington's natural elements and the earthy color scheme, the down-to-earth vibe of the actual hospital was replicated in their logo.
Bridgetown Veterinary Speclialists had been a dream for Dr. Lisa Mahlum. The veterinarian wanted to stay away from the traditional pawprint or pet silhouettes when it came to her hospital's logo. I was able to incorporate Bridgetown's modern approach by combining the EKG heartbeat with a bridge.
The Oregon native veterinary hospital, Mt. Scott Animal Clinic, was thrilled to get a remodel and wanted to captivate its clients before they stepped foot in the door. Focusing on location and positive animal body language, I was able to give the hospital a new brand identity.
New Look & Feel
Lakefield Veterinary Group has annually hosted a charitable giving program for the veterinary hospitals in its network. The hospitals opt-in to encourage clients to donate unused pet products from the wishlists of shelters and rescues within their community. The charitable giving program needed a brand refresh, thus I was given responsibility for concepting the new name and new look to the program's identity, thus Unleash Joy was created.